Portfolio Company of Management Capital Holding:
B+B Media Company

Industry:
Professional publishing products and service for textile retailers and fashion designers

Profile:
B+B Media Company publishes since 1946 the B2B magazine
TM TEXTILMITTEILUNGEN and the international B2B books FASHION TRENDS STYLING, FASHION TRENDS FORECAST, FASHION TRENDS ACCESSORIES und FASHION TRENDS SPORTSWEAR

Location:
Dusseldorf (Germany)

Strategy:
- Implement direct sales organization for Fashion Trend Books
- Introduce new and innovative products (e.g. re-Launch of lingerie magazine, menswear trend book, travel guide for fashion community)
- Develop online services for fashion and trends for creative directors/purchase managers and retailers
- Implement buy-and build strategy for strengthening market positioning